Aniplex has ignited curiosity across the anime community with its announcement of a new anime project set to premiere in 2025. In an unusual move, the company has chosen to reveal the cast lineup first, without providing the anime’s title, storyline, or visuals. The full announcement is expected to come during a special commercial broadcast on July 5 on TOKYO MX, airing at 11:28 p.m. JST.
While details remain tightly under wraps, the confirmed voice cast has already made fans take notice. Leading the lineup is Ai Kayano, known for her emotionally resonant roles in Anohana: The Flower We Saw That Day and KonoSuba: God’s Blessing on This Wonderful World. She is joined by Kenichi Suzumura, whose versatile performances have earned acclaim in Gintama and Ouran High School Host Club. Also featured are Soma Saito, who recently gained attention in Blue Lock and Rurouni Kenshin, and Fairouz Ai, who made a powerful impression in JoJo’s Bizarre Adventure: Stone Ocean and Chainsaw Man.
The decision to delay revealing the title adds to the mystery and builds anticipation around what is clearly a high profile release. Aniplex has previously used similar tactics, as seen earlier this year with Touring After the Apocalypse, where the project was first introduced through an anonymous teaser visual. That project’s initial secrecy eventually led to widespread speculation and strong early interest, suggesting that the same strategy is being deployed once again to stir buzz around this new release.
Founded in 1995 and now a key subsidiary of Sony Group Corporation, Aniplex is no stranger to ambitious projects. The company has played a pivotal role in the success of major franchises such as Fullmetal Alchemist, Puella Magi Madoka Magica, Gurren Lagann, Monogatari, Fate, Sword Art Online, and Demon Slayer: Kimetsu no Yaiba. In addition to anime, Aniplex continues to make a mark in mobile gaming through Fate/Grand Order, one of Japan’s most lucrative mobile titles.
By announcing a top tier voice cast without revealing the anime’s premise or visuals, Aniplex is once again showing confidence in its creative pipeline and its ability to draw attention through mystery and star power alone. Fans are already speculating whether this will be a new original story, an adaptation of a popular light novel or manga, or perhaps something more experimental in tone and format. The involvement of these specific voice talents suggests a blend of emotional intensity, comedy, and action, although nothing has been confirmed.
All eyes are now on the July 5 reveal, where fans hope to finally get their first real glimpse into what could be one of the next big titles in anime. Whether it continues Aniplex’s long tradition of genre defining hits or takes an entirely new creative direction, the early momentum behind this project is impossible to ignore.
For updates on this mysterious new anime and more announcements from the summer anime season, follow Anime Insider on Instagram and Facebook.
